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15 Amazon Analytics Instruments to Enhance Gross sales and Optimize Your Enterprise

Do you drive a automobile with out checking the gas gauge or wanting on the street forward? No, proper? 

Equally, within the aggressive panorama of Amazon, merely itemizing your merchandise is like driving blindfolded. 

To succeed, you should continually maintain observe of your metrics, analyze what’s efficient, and steer your methods to extend gross sales. 

Now, it’s not simple to get all the info you want in a single place. Sure, Amazon provides completely different reviews on Vendor Central, however making sense of that knowledge is a nightmare. 

To achieve this aggressive panorama, you want a fully-featured Amazon analytics device that may consolidate all info in a single place and make sense of it. 

This text will listing the highest 15 greatest Amazon analytics instruments accessible available in the market. 

A fast peek into the article:

  1. SellerApp
  2. Helium 10
  3. DataHawk
  4. Zonguru
  5. AMZ Scout
  6. JungleScout
  7. Channel Advisor
  8. Amalyze
  9. Viral Launch
  10. Nozzle
  11. Sellozo
  12. Pacvue
  13. Vendor Instruments
  14. Zoo Instruments
  15. SellerBoard


amazon analytics tools

SellerApp is a number one Amazon analytics platform that mixes knowledge, expertise, and synthetic intelligence to assist e-commerce manufacturers develop their enterprise with data-driven insights and instruments.  

Just about another device within the trade focuses on one particular facet of Amazon’s enterprise. However SellerApp does every part everybody else does, plus some extra.

Listed here are some key options of the platform:

Product Analysis:

amazon product research

SellerApp’s Product Analysis characteristic supplies entry to an unlimited database of over 100 million merchandise on Amazon, 

It provides superior filters that will help you shortly establish worthwhile product concepts that align with your corporation objectives. 

Aside from that, with the AI-powered Alternative Rating, you may predict product profitability by analyzing elements like demand, income potential, revenue margin, competitors, and extra. 

Key phrase Analysis:

amazon keyword research

The SellerApp Key phrase Analysis characteristic takes hundreds of thousands of key phrase knowledge immediately from Amazon and helps you discover essentially the most related and worthwhile key phrases to your merchandise. 

It additionally provides an Amazon Reverse ASIN characteristic that means that you can dive into key phrases of your competitor’s listings. 

Product Intelligence:

amazon product intelligence

SellerApp’s Amazon Product Intelligence provides a set of options to sellers. 

The Product tracker means that you can observe any product on the dashboard and analyze historic developments. 

For every product, you can even observe key phrases, perceive key phrase indexing standing, and analyze the itemizing high quality in opposition to Amazon’s greatest practices and opponents.


amazon advertising

SellerApp Promoting characteristic offers you an perception into the profitability of your PPC campaigns, advert teams, search phrases, and so on. 

The Marketing campaign Supervisor dashboard simplifies marketing campaign monitoring and optimization. 

Moreover, SellerApp Promoting automation permits hands-free marketing campaign execution primarily based on your corporation objectives. 

Plus, the distinctive dayparting characteristic means that you can set customized bids at completely different instances of the day, making certain optimum advert visibility and income potential. 

Observe: SellerApp just lately launched the Stream dashboard, the place you may see hourly and seasonal gross sales knowledge as much as the final three months and make data-driven promoting methods.

amazon stream dashboard
Execs Cons
A complete suite of instruments for Amazon sellers Steep studying curve
Entry to an unlimited product database and provider data Product sourcing is proscribed to suppliers
AI-driven Alternative Rating for profitability prediction A bit costly
Detailed key phrase analysis with superior filters Superior options might require a deep understanding of Amazon’s enterprise
All-in-one product and key phrase monitoring
Itemizing high quality evaluation benchmarked with class common and opponents, with actionable insights
Automation and dayparting for Amazon promoting
Lifetime knowledge retention
Obtain customized enterprise reviews
Supply a freemium mannequin for all customers
Consumer-friendly interface

Helium 10

amazon tracking tools

Helium10 is an all-in-one Amazon vendor resolution that goals to supply every part the busy Amazon vendor wants

The answer consists of 20+ fully-featured instruments protecting product analysis, product launches, key phrase analysis, itemizing optimization, operations, promoting, and analytics.

The Analytics device consists of the next options:

  • Earnings
  • Market Tracker
  • Key phrase Tracker
  • Market Tracker 360

The Earnings dashboard provides real-time insights into gross income, internet revenue after estimated prices, and product efficiency developments over completely different time intervals, permitting you to make knowledgeable selections and optimize your product listings for higher profitability.

The Market Tracker device means that you can observe the product efficiency of opponents in real-time. It supplies you with insights into the market developments, gross sales quantity, and pricing methods of your opponents.

The Key phrase Tracker device helps you observe your merchandise’ rating for particular key phrases on Amazon. Moreover, it suggests related key phrases to extend your product’s visibility and gross sales.

Aside from these instruments, Helium 10 additionally provides a brand new Market Intelligence device, “Market Tracker 360,” to achieve actionable insights to spice up your model.

Execs Cons
Consumer-friendly interface Many instruments with complicated names
All-in-one platform No provider database
Free and Starter plan for brand spanking new companies Costly for full entry
Highly effective Amazon market analytics device Steep studying curve
Constructed-in web optimization and advertising and marketing instruments
Simple touchdown web page builder
Arms-on Amazon coaching


amazon analytics tools for sellers

DataHawk is an Amazon analytics device that gives analytics options for manufacturers, retailers, and companies to assist them enhance gross sales, optimize margins, and increase profitability on Amazon.

  • DataHawk’s web optimization Analytics device means that you can observe key phrase rating, optimize product itemizing, and discover worthwhile key phrases to your merchandise. 
  • The Product Analytics device means that you can observe merchandise, analyze real-time modifications within the BSR rank, and perceive gross sales developments. 
  • With the Market Analytics device, you may conduct in-depth product analysis, uncover the prime 100 promoting merchandise for any class, and monitor their progress to search out worthwhile merchandise. 
  • DataHawk additionally supplies an intuitive dashboard to research promoting efficiency in an account and ASIN degree
Execs Cons
Superior Amazon Market Analysis & Intelligence device Generic analysis capabilities
Amazon web optimization efficiency evaluation Costly pricing
Automate PDP monitoring Decrease tracked key phrases limits
Highly effective Amazon BSR Knowledge Visualization Much less superior options
Computerized Scheduled Reporting


amazon tracking tools for sellers

ZonGuru is an all-in-one vendor software program that gives a set of 17 instruments that work collectively to supply a transparent overview of your Amazon enterprise. Its energy is very seen in Product Analysis and Key phrase Tracker.

Just lately armed with ChatGPT-4, Zonguru additionally helps you optimize your listings and enhance gross sales. 

On prime of that, Zonguru additionally provides a Enterprise Dashboard, IP Monitoring, and an E-mail and Evaluation Automator for complete enterprise administration. 

Execs Cons
Computerized filtering of canceled orders and refunds Excessive costs
Give attention to enhancing buyer loyalty Comparative value to opponents
Three versatile pricing plans Limitations on the starter plan
Environment friendly order search Incomplete options
Enterprise dashboard for product efficiency overview Quick trial interval
Give attention to enhancing buyer loyalty Comparative value to opponents


analytics tools for amazon sellers

AMZScout is a well-liked Amazon intelligence software program that gives a whole toolset that will help you begin and develop your Amazon enterprise, together with product analysis, key phrase analysis, developments competitor knowledge evaluation. 

AMZScout additionally provides a Chrome Extension to make product analysis simpler for sellers.

Execs Cons
It is inexpensive and user-friendly Restricted performance
All-in-one platform for product analysis Have to put in Chrome Extensions to get full performance
Stable product database
Have a useful academy to be taught

Jungle Scout

tracking tools for amazon sellers

Jungle Scout is a complete platform designed for sellers trying to promote merchandise on Amazon. 

It provides a set of instruments to help you in launching and scaling your corporation.

A few of its key options embrace:

  • Product Database: It supplies helpful perception into product niches, equivalent to gross sales knowledge, pricing, and competitors, and helps you discover potential Amazon merchandise. 
  • Product Tracker: It permits customers to watch product efficiency over time and establish alternatives for achievement on Amazon. 
  • Provider Database: Jungle Scout additionally provides a Provider Database to search out dependable suppliers for the merchandise. 
  • Key phrase Scout: It lets you conduct in-depth key phrase analysis and discover related and high-traffic key phrases to optimize product listings.
  • Gross sales Analytics: This characteristic means that you can perceive product efficiency, observe income, and make data-driven selections to boost your Amazon enterprise.

Moreover, Jungle Sout provides Stock Administration, Rank Tracker, Evaluation Automation, Promoting Analytics, and different instruments that will help you handle your corporation higher. 

Execs Cons
All-in-one options Pricing complexity
Simple-to-use Steep studying curve
Detailed product metrics No Free Trial Obtainable
Entry to free sources Primary plan isn’t sufficient for progress
Chrome Extension for every analysis
Alternative Rating

Channel Advisor

top amazon analytics tools

ChannelAdvisor is a multichannel E-commerce resolution designed for companies to optimize their on-line gross sales.

It supplies a spread of instruments that allow retailers to develop their on-line presence, attain extra clients, and streamline their e-commerce operations.

Listed here are some key options and features of ChannelAdvisor:

It centralizes product listings, stock administration, and order processing, making it simpler to handle a various on-line presence.

  • Product Knowledge Optimization: It additionally supplies instruments for optimizing product knowledge, together with key phrase analysis and optimization, product content material administration, and pricing methods to enhance product visibility and competitiveness.
  • Efficiency Analytics: ChannelAdvisor provides reporting and analytics instruments to trace on-line itemizing and marketing campaign efficiency.
  • Order Achievement: It streamlines order processing and achievement by centralizing order administration, cargo monitoring, and returns processing for companies.
  • Promoting and Promotions: Lastly, ChannelAdvisor additionally supplies options to handle PPC campaigns on marketplaces and different platforms.
Execs Cons
Extremely scalable Customer support points
Consistently add new marketplaces Lack of innovation
Stays up-to-date with market modifications Contracts require cautious studying


best amazon analytics tools

AMALYZE is an Amazon vendor device that gives a spread of options to optimize Amazon listings and enhance gross sales.

The first device is AMALYZE Defend. 

AMALYZE Defend provides varied metrics to evaluate product potential, together with its vendor (model or Amazon), pricing, Amazon Prime availability, Greatest Sellers Rank (BSR), related key phrases, and extra.

For present Amazon sellers, AMALYZE Defend provides helpful insights on assessment developments, key phrase rankings, pricing, and advert presence for his or her merchandise, aiding their market technique.

Execs Cons
Complete suite of vendor instruments Steep studying curve
Monitor and observe Amazon charges and monetary Restricted product analysis market scope
Amazon skilled assist
Granular product evaluation

Viral Launch

free amazon analytics tools

Viral Launch is likely one of the complete all-in-one Amazon analytics instruments. It incorporates all of the instruments Amazon sellers must analysis, launch, develop, and optimize their Amazon FBA enterprise.

This complete toolset consists of:

  • Product Discovery Instrument: Helps you discover worthwhile merchandise and niches.
  • Key phrase Analysis Instrument: Identifies high-traffic, related key phrases to optimize your listings.
  • Break up Testing Instrument: Means that you can experiment with completely different product particulars for optimum efficiency.
  • PPC Automation Instrument: Streamlines Amazon PPC marketing campaign administration for effectivity.
  • Competitor Intelligence Instrument: Provides insights into competitor methods for a aggressive benefit.
  • Product Launch Providers: Gives methods for profitable product launches, important for early gross sales and opinions.

With these toolsets, Amazon sellers can simply uncover worthwhile merchandise, monitor opponents, optimize listings, launch new merchandise effectively, handle PPC campaigns, and make data-driven selections.

Execs Cons
Clear, easy-to-use dashboard Too costly
Highly effective PPC automation Lacks options in comparison with opponents
Extremely correct analysis knowledge Restricted Amazon Coaching sources


top amazon tracking tools is one other well-known e-commerce analytics platform for Amazon sellers. It supplies in-depth market and buyer analytics to assist sellers develop their income on Amazon. 

Nozzle provides the next options:

  • Lifetime Worth: This characteristic means that you can perceive the true worth of Amazon clients.
  • Buy Evaluation: It offers you real-time insights into buyer shopping for patterns and means that you can devise methods higher. 
  • Buy Intervals: This characteristic supplies insights into when clients are buying your merchandise. It helps you allocate the funds correctly to succeed in your audience and optimize adverts. 
  • Buyer Retention: It means that you can perceive your clients in-depth and deal with clients which might be extra worthwhile.
  • Cohort Evaluation: Nozzle additionally provides a Cohort Evaluation device the place you may deep dive into what makes your buyer take motion.
Execs Cons
Distinctive Amazon Analytics device Restricted availability on some Amazon marketplaces
Options like CLV evaluation and cohort evaluation Pricing for complete plans is twice the price of the Important plan
Reasonably priced Important plan beginning at $250/month Designed primarily for sellers of recurring merchandise
Lacks integrations with different exterior instruments


best amazon tracking tools

Sellozo is an Amazon vendor analytics device that helps you handle your advert campaigns by totally automating and optimizing every marketing campaign to assist them save money and time. 

Key Options:

  • Marketing campaign Studio: It enables you to create marketing campaign guidelines for including new key phrases or destructive key phrases out of your campaigns primarily based on completely different situations. You may also drag and drop campaigns to hyperlink them collectively. This fashion, you may simply handle your marketing campaign construction and technique.
  • Monetary Dashboard: It exhibits you an in depth breakdown of your earnings and bills on Amazon. 
  • Dayparting: It means that you can schedule your campaigns to run and pause at completely different instances of the day, relying on buyer demand. It helps you keep away from losing advert funds and enhance ROAS.
Execs Cons
Automated promoting optimization Sellozo’s month-to-month price is comparatively excessive in comparison with the competitors
Repricing device It’s appropriate with a restricted variety of Amazon marketplaces
Knowledge-Pushed insights Major deal with promoting and repricing, missing further providers like itemizing optimization or product sourcing


free amazon tracking tools

Pacvue is a robust e-commerce intelligence platform that helps manufacturers and companies optimize their promoting and gross sales efficiency on Amazon, Walmart, and different on-line marketplaces.

Pacvue’s key options embrace:

  • Class-level model and aggressive monitoring
  • Weighted share of voice evaluation
  • Rule-based automation 
  • AI-powered marketing campaign suggestion
  • Dayparting and funds administration
Execs Cons
Intuitive UI Lack of user-friendliness
Multichannel ampaign administration Want for extra integrations
Full eCommerce analytics Challenges with buyer assist
Automated AI bidding
Cheap pricing
Integration with Amazon AMS and Amazon DSP

Vendor Instruments

amazon seller analytics tools

Vendor Instruments is an all-in-one Amazon vendor software program designed to assist sellers create complete and correct Amazon gross sales methods. 

It provides a spread of helpful instruments and options to boost your Amazon promoting expertise. Similar to:

  • Reverse ASIN Lookup: It helps you uncover high-performing key phrases by analyzing competitor ASINs.
  • Itemizing Supervisor: Means that you can edit and optimize your product listings, prioritizing key phrases primarily based on search quantity.
  • Product Analysis (PRIZM): Assists in making knowledgeable selections about potential merchandise by making use of varied filters, together with FBA charges.
  • PPC Administration (PPCS): Gives instruments like Fast Detrimental Matcher, Key phrase Extractor, and Bid Optimizer to optimize your Amazon PPC campaigns.
  • Final Search: Generates an inventory of key phrases related to a particular key phrase, exhibiting search quantity and competitors knowledge.
  • R2A (Actual Reverse ASIN Lookup): Provides in-depth knowledge and filters for competitor key phrase evaluation.
  • Key phrase Wizard: It helps you discover related key phrases to your ASINs and observe their efficiency.
  • Alerts & Extensions: Means that you can set account alerts for modifications in product particulars and provides a Chrome Extension for fast gross sales statistics and opinions.
Execs Cons
Correct & up to date knowledge for optimization Paid subscription could also be expensive for some
Promoting automation Studying curve for inexperienced persons
Easy Chrome Extension Restricted market & social community assist
Could lack some options and integrations of different instruments

Zon Instruments

amazon seller analytics software

Zon Instruments is an Amazon PPC administration and automation software program designed to simplify promoting technique for sellers. 

It provides a set of algorithmic engines, equivalent to Auto-Mate 3.0™, KeyWord Miner™, and Bid Gambler™, to adapt to varied Amazon Promoting methods.

With Zon Instruments, you may automate promoting guidelines, optimize bids, and combine high-converting buyer search phrases in campaigns to maximise efficiency.

Execs Cons
Automated marketing campaign changes all through the day Lack of assist for Sponsored Manufacturers and Show Advertisements
Simple setup for varied marketing campaign objectives Requires human help for preliminary automation setup
Versatile sensible engine algorithms that adapt to person enter
Gives Carried out-For-You Structured Advert Campaigns


amazon sales analytics tools

Sellerboard is one other Amazon analytics device that helps Amazon sellers perceive and handle their enterprise higher, together with income and losses, buyer and gross sales developments, and so on.

It offers Revenue analytics instruments just like the revenue dashboard, COGS administration, pattern dashboard, and Automation instruments like PPC optimization, stock administration, assessment request administration, and so on. 

Sellerboard works with Amazon marketplaces in 21 international locations world wide.

Execs Cons
Function-rich dashboard Lack of vendor sources (weblog, guides, movies)
Beneficiant free trial Restricted person entry rights on lower-tier plans
Useful demo characteristic Targeted in the direction of companies

Closing Ideas

The most effective Amazon analytics instruments for you’ll rely in your wants and necessities. If you would like 360-degree Amazon analytics software program, go for SellerApp. Alternatively, select Viral Launch if you happen to deal with launching a brand new product.

Ultimately, keep in mind that having an Amazon analytics device doesn’t assure success. The device is there to help you, however your product high quality and willpower will determine whether or not you’ll succeed available in the market or not.

If you wish to be taught extra about SellerApp, and the way it will help you develop your Amazon enterprise, schedule a name with us!

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