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Japan turns to livestreamed fish in Fukushima security marketing campaign | Fukushima Information

Tokyo, Japan – Japan has launched a torrent of promoting campaigns to assist persuade a sceptical public that releasing handled radioactive wastewater from the tsunami-wrecked Fukushima plant into the ocean is protected.

Particulars of the discharge – which might start as early as August – are broadcast on TV and in railway stations. The Japanese authorities has additionally arrange a livestream of fish residing in a tank of the handled wastewater and printed articles in newspapers as proof of its plan’s security.

Public occasions and festivals are additionally underneath method. At excessive colleges nationwide, authorities have held boards to “present a possibility for the youthful era, who will likely be chargeable for the longer term, to study and take into consideration these points”.

Such multifaceted campaigning is an try and quell fears over Japan’s plan to launch greater than 1.3 million tonnes of handled radioactive water into the Pacific, a plan that has drawn condemnation at residence and overseas.

The Japanese authorities maintains the method is protected.

The gathered water – sufficient to fill 500 Olympic-sized swimming swimming pools – was used to chill the gasoline rods of the Fukushima plant after it was broken by the earthquake and big tsunami that hit northeastern Japan in March 2011. It has already been handled with a system referred to as Superior Liquid Processing System (ALPS), eradicating most radioactive nuclides.

A woman standing between stalls laden with seafood in a Seoul market. She is wearing blue overalls.
Shoppers in South Korea fear in regards to the impact of the handled water on seafood within the Pacific [Ahn Young-joon/AP Photo]

Per week in the past, the United Nations’s nuclear watchdog additional validated Japan’s plan, a key a part of the decommissioning of the ravaged plant, by stating that it met international security requirements. After a two-year evaluation, the Worldwide Atomic Power Company (IAEA) concluded that the discharge would have a “negligible radiological impression to individuals and the setting”, a conclusion echoed by scientists.

However regardless of such reassurance and the roughly 3 billion yen ($20m) the federal government has pooled for public relations tasks, criticism from neighbouring international locations, notably China but additionally South Korea, retains mounting, proving how tough it will likely be for Japan to persuade most people of its plan’s security.


On July 4, Beijing got here out strongly in opposition to the wastewater launch.

“Merely for saving price, Japan has insisted on discharging the nuclear-contaminated water into the ocean in disregard of the issues and opposition from the worldwide group and brought the Pacific Ocean because the ‘sewer’,” a spokesperson for China’s international ministry stated.

The South Korean authorities, then again, stated on Friday that it revered the IAEA’s conclusions after conducting its personal evaluation of Japan’s discharge plan. However the backlash is mounting amongst customers, who’ve been panic-buying sea salt, which they concern may very well be contaminated by the discharge, contributing to a 27 % rise within the worth of salt in June in contrast with two months in the past.

At residence, the Japanese authorities has met fishermen, a number of the most vocal critics of the deliberate discharge. Many fishing unions concern reputational harm, which they skilled after the 2011 catastrophe when a number of international locations banned some merchandise they offered.

To scale back the danger of such harm, the federal government has arrange funds to financially assist the fishing business. It has additionally held a number of meals tourism occasions and enlisted influencers to advertise how protected the meals in Fukushima will likely be, even after the discharge.

However the ways employed by the Japanese authorities really feel like “propaganda”, Shohei Makiuchi, a contract journalist who has lined the Fukushima wastewater launch extensively, instructed Al Jazeera.

“As a substitute of permitting an open dialogue about what Japan ought to do with the handled radioactive wastewater, the federal government is merely telling the general public, one-sidedly, that the plan is protected,” he stated.

Bedi Racule, an antinuclear activist from the Marshall Islands – which was used as a testing floor for atomic bombs by the US between 1946 and 1958 – echoes Makiuchi’s issues about how the Japanese authorities has been selling its wastewater launch.

Referencing Japan’s improvement assist to the Pacific Islands, which incorporates loans, maritime capability constructing and humanitarian help, Racule stated, “There’s a sense of concern that Japan and different superpowers are attempting to divide and conquer our Pacific leaders by utilizing improvement help as a political device to pursue their very own pursuits.”

“If Japan is actually our pal, it is not going to trigger transboundary hurt to Pacific nations by continuing with the dumping,” she added.

Tritium in all places

Though it’s tough to inform how efficient the promoting marketing campaign will likely be at swaying public opinion – and criticism of Japan’s plan stays sturdy – current polls recommend opinions are slowly altering.

In a February 2022 ballot performed by the newspaper Asahi Shimbun, nearly all of respondents have been in opposition to the discharge, at 45 %. However in March this yr, extra have been for the discharge, at 51 %.

Paul Dickman, a radiochemist who has visited Fukushima a number of occasions over the previous decade to advise Japanese regulators on the nuclear waste cleanup, endorses Japan’s plan to launch the handled wastewater into the Pacific. Though the discharge will comprise low traces of tritium, a radioactive isotope of hydrogen, Dickman famous it’s normal apply to launch this radioactive materials into the ocean – as international locations like China and South Korea already do.

He identified that the handled wastewater will likely be diluted effectively under international security limits and launched slowly over a 30- to 40-year interval, which means traces of radioactivity within the water may have a negligible impact on human well being.

“The air you breathe, the water you drink, the meals you eat all comprise tritium; they at all times have and at this degree, it’d be simply part of our pure setting,” Dickman stated.

The plant is owned by Tokyo Electrical Energy Firm (TEPCO), and a few scientists stay sceptical in regards to the launch, partially attributable to TEPCO’s spotty document of speaking with the general public and the assumption that the catastrophe was preventable. They’re calling for transparency in sampling and monitoring, whereas others have expressed concern on the as-yet-unknown impact of long-term publicity to radionuclides.

Earlier this yr, a panel of impartial scientists advising the Pacific Islands Discussion board – a regional bloc of 17 island nations – urged Japan to delay the discharge as a result of the info didn’t sufficiently show the discharge can be innocent.

Japanese Prime Minister Fumio Kishida acknowledged these issues in his assembly with IAEA Director Basic Rafael Grossi final week and sought to offer reassurance that public security had the utmost significance.

“Japan will proceed to offer explanations to the Japanese individuals and to the worldwide group in a honest method based mostly on scientific proof and with a excessive degree of transparency,” Kishida promised.

Grossi is visiting South Korea, New Zealand and the Prepare dinner Islands to reassure individuals there in regards to the discharge. In the meantime, some South Korean legislators will likely be visiting Japan this week to clarify their objections.

Convincing the uncertain of the plan’s advantages may take greater than a livestream of some Fukushima fish.


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